GET
INVOLVED: Sponsor an Event
For more information contact Erin Zalewski at ezalewski@rwpzoo.org
Roger
Williams Park Zoo offers many valuable
sponsorship opportunities for various organizations to partner on special
events, public programs and promotions. The goal of zoo programming is to provide educational and enjoyable value-added
experiences for our visitors.
An increasing number of organizations are becoming involved in event sponsorship/marketing
as a targeted promotional campaign, a cause-related marketing strategy
and a means to reach a valuable audience that numbers over 600,000 per year.
About
the Zoo: Named one of America's top ten zoos by Travel & Leisure
Family Magazine, Roger Williams Park Zoo is Rhode Island's top tourist
attraction. American Zoo and Aquarium Association (AZA) accredited and
award-winning, the zoo is home to over 160 species of animals, many of
them endangered. Today, awareness and appreciation of wildlife, in addition
to recreation, serve as major goals of Roger Williams Park Zoo.
Find out more...
Event
Concepts: Throughout the year, Roger Williams Park Zoo offers
special event activities for visitors of all ages. Events focus on strengthening
the zoo's overall mission.
From conservation of natural resources to animal husbandry to protection
of endangered species, special events cover a wide range of topics in
environmental stewardship. Events are normally free with regular zoo admission, and typically draw a crowd.
Our 2007 calendar includes such events as Toddler Time at the Zoo, Tools and Tails, "Party for the Planet" Conservation Week and Earth Day, Fun on the Farm, Spooky Zoo Sundays
and many more!
For a complete listing of 2008 current season events, click
here.
Event
activities may include:
- Special
presentations by zoo staff, docents and special guests
- Hands-on
learning stations
- Take
home craft activities
- Interactive
game stations
- Giveaways
Sponsorship
benefits may include:
Web site/E-Newsletter:
Logo recognition on home page
Mention on event calendar page
Logo on promotional event information page, link as appropriate
Mention in zoo's e-newsletter, distributed monthly to over 20,000 subscribers
On-site
signage:
Distribution of promotional flyers at the zoo
Name and logo on 24" x 36" pre-event promotional posters on display at the
zoo
Name and logo on event entrance banner
Name and logo on 24 x 36 signage throughout the zoo and at
refreshment station during event period
Name and logo at 'Enter to Win' display
Banner display at event
Printed
Materials:
Name and logo on event program
Name and logo in member publication (WILD Adventures, WILD Magazine- distribution
20K)
Media
Relations:
Inclusion in press release
Inclusion in radio PSA
Inclusion in TV, radio, print, web coverage as appropriate
Advertising:
Inclusion in event advertising as appropriate
Additional
Benefits:
- On-site promotional presence - opportunity to display promotional materials,
conduct contests, set-up displays and distribute product samples
- Zoo admission passes
- Affiliation with one of America's top ten zoos
*Sponsorship
levels and packages are dependent upon particular event and partnership
components. Roger Williams Park Zoo is dedicated to working with sponsors
to create an individualized sponsorship package that is tailored to meet
identified objectives.
**On-site
promotional appearances and sampling programs may also be added to the
event calendar. Terms are decided on a case by case basis according to
the individual program components.
For more
information, please contact the public relations and marketing office at (401)
785-3510 ext. 320 or email ezalewski@rwpzoo.org
For a
list of our past sponsors, please click
here.
To see
sponsor photos from past events, please click
here.
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