Become A Sponsor

Become A Sponsor

Roger Williams Park Zoo, one of the oldest zoos in the country, has entertained and delighted Rhode Islanders since its opening in 1872. Today, the Zoo is Rhode Island's top outdoor tourist attraction, and one of the most popular family venues in the region. Average attendance for the past few years has hovered at 650,000 and the current membership base is more than 20,000 households. More than 96,000 households subscribe to our monthly e-newsletter. With our strong attendance and targeted demographics, the Zoo is the perfect place for corporate sponsors. A partnership with the Zoo provides an experiential marketing platform that will allow your brand to stand out and make a meaningful connection with the public.

Interested? For more information about these and other ideas for partnering with the Zoo, please contact Judy Lockard , Corporate Sponsorship Relations Manager, at or call (401) 785-3510 ext. 318.

Sponsorship Opportunities
Event Sponsorship

Party for the Planet/Earth Day: ~ April 22, 10am-3pm ~ 

Come celebrate the earth with a visit to the Zoo during spring break! Green team recycling, our mascot Roger, and Earth agent giveaways are all part of the fun. 

Expected attendance 3500, 10x10 activation area $1500 


Food Truck Friday ~ April 16 – Sep 24  

Every Friday night 12-15 locally sourced food trucks roll into the Carousel Village parking lot and surrounding areas to remain socially distant.

We have a local brewer serving craft beers and wine with lots of family friendly activities. Check out Hasbro's playground, the Carousel, pony and train rides along with some local talent performing on stage.

Weekly foodies average 1,000  Sponsorships starting at $1000

Asian Lantern Spectacular: April 15 – July 4

Experience the wonder of over 50 magnificent light displays comprised of hundreds of beautifully crafted lanterns spanning the zoo’s 40 acres.

Estimated attendance for 58 nights is over 100,000  Sponsorships starting at $10,000

Brew at the Zoo: August 28th

At this 21+ evening event, guests will wander through the Zoo while sampling over 100 craft beers from more than 75 of the regions’ finest brewers at Rhode Island’s most popular outdoor venue. Guests will also enjoy animal encounters and live music and receive a commemorative "Brew at the Zoo" gift. Sells out every year with 3,500 tasters and may convert to Brew in the Box depending on state requirements for gatherings.

Sponsorships starting at $1000

Jack-O-Lantern Spectacular: September 30th - October 31st

The acclaimed Jack-O-Lantern Spectacular presented by Citizens Bank returns to Roger Williams Park Zoo this fall, featuring a breathtaking display of thousands of illuminated jack-o-lanterns, with hundreds of those carved into veritable works of art.

Attendance: (2019) 135,936 (2020) 24,000 cars - Sponsorships starting $2500 

Spooky Zoo: October 23rd & 24th

This fall daytime Halloween tradition will have fun seasonal activities including trick-or-treats, pumpkin treats for the animals, creepy-crawly animal encounters and roaming costumed characters.

Attendance: 3500 daily​ - Sponsorships: $1500 daily or $2500 weekend

Holiday Lights Spectacular: November 26th - Jan 2nd, 2022

Featuring festive larger-than-life luminous displays and over 1.5 million illuminated lights, it’s the most wonderful way to ring in the holidays! 

Car attendance in 2020: 17,986  - Sponsorships starting at $2500

Educational Program Sponsorships

Roger Williams Park Zoo is a wonder-filled living classroom and a valuable center for science and environmental education.  Our standards-based education programs provide invaluable experiential learning to thousands of students every year, and our advocacy efforts have helped to shape national environmental education legislation. We offer many exciting programs for people of all ages. From our classroom programs and field trips, to family adventures, international trips for adults and Zoomobiles, we teach people about the natural world in a "wildly" fun way!

Exhibit Sponsorships

Roger Williams Park Zoo includes eight major exhibit areas that are home to well over 100 rare and fascinating species from around the world. We also have exciting new exhibits that are coming as part of our ongoing master plan. All of these exhibits are available for sponsorship, affording the opportunity for year-round visibility and branding at one of the most beloved and highly attended outdoor attractions in Rhode Island. 

Mobile Marketing Opportunities

We welcome mobile marketing tours all year long.  Our property covers over 40 acres, with ample space for any dimension of display.  And with a yearly attendance of over 650,000 – with some weekends attracting upwards of 15,000 people – the Zoo is the perfect place to sample your product, launch a new brand, or get your product or service into the hands and heads of consumers.