Become A Sponsor

Become A Sponsor

Roger Williams Park Zoo, one of the oldest zoos in the country, has entertained and delighted Rhode Islanders since its opening in 1872. Today, the Zoo is Rhode Island's top outdoor tourist attraction, and one of the most popular family venues in the region. Average attendance for the past few years has hovered at 650,000 and the current membership base is more than 20,000 households. More than 96,000 households subscribe to our monthly e-newsletter. With our strong attendance and targeted demographics, the Zoo is the perfect place for corporate sponsors. A partnership with the Zoo provides an experiential marketing platform that will allow your brand to stand out and make a meaningful connection with the public.

Interested? For more information about these and other ideas for partnering with the Zoo, please contact Judy Lockard , Corporate Sponsorship Relations Manager, at or call (401) 785-3510 ext. 318.

Sponsorship Opportunities
Event Sponsorship

Party for the Planet…April 15 (rain date 16th ) RI School vacation & April 22 (rain date 23rd ) MA School vacation.

A two-day event on both school vacation weeks celebrating animals and the earth.  Enjoy animal encounters, keeper talks, crafts, roaming costumed characters, music and much more.

Average daily attendance 5,000-7,000 daily


Food Truck Friday...TBD - Sep 25  

Every Friday night 15 to 18 locally sourced food trucks roll into the Carousel Village parking lot. This area is an engaging opportunity for sponsors to talk with consumers.  We have a local brewer serving craft beers, wine and margaritas and lots of family friendly festivities. Carousel, pony and train rides and even some local talent performing on stage.

Weekly foodies average 1,000-1,200 

Virtual Zoobilee! Feast With The Beasts...stay tuned for more info

During this wild, adults-only evening, roam the Zoo and sample specialties from over 40 of the area's best restaurants, caterers and bars while enjoying musical entertainment by the Brass Attack, dancing, and more.

Our Zero waste event has an average attendance  1,250-1500

Virtual Brew at the Zoo...August 29th stay tuned for more info

At this 21+ evening event, guests will wander through the Zoo while sampling over 100 craft beers from more than 75 of the regions'™ finest brewers at Rhode Island's most popular outdoor venue. Guests will also enjoy animal encounters and live music and receive a commemorative "Brew at the Zoo" gift.

Back by popular demand after selling out to 3,500 beer enthusiasts for 5 years we have added a 2nd event

Jack-O-Lantern Spectacular...October 1st - November 1st

The acclaimed Jack-O-Lantern Spectacular presented by Citizens Bank returns to Roger Williams Park Zoo this fall, featuring a breathtaking display of thousands of illuminated jack-o-lanterns, with hundreds of those carved into veritable works of art.

2019 Attendance 135,936

Spooky Zoo...October 24th & 25th

This fall daytime Halloween tradition will have fun seasonal activities including trick-or-treat stations, pumpkin treats for the animals, creepy-crawly animal encounters, roaming costumed characters, crafts, and live music.

Average daily attendance 7,000

Educational Program Sponsorships

Roger Williams Park Zoo is a wonder-filled living classroom and a valuable center for science and environmental education.  Our standards-based education programs provide invaluable experiential learning to thousands of students every year, and our advocacy efforts have helped to shape national environmental education legislation. We offer many exciting programs for people of all ages. From our classroom programs and field trips, to family adventures, international trips for adults and Zoomobiles, we teach people about the natural world in a "wildly" fun way!

Exhibit Sponsorships

Roger Williams Park Zoo includes eight major exhibit areas that are home to well over 100 rare and fascinating species from around the world. We also have exciting new exhibits that are coming as part of our ongoing master plan. All of these exhibits are available for sponsorship, affording the opportunity for year-round visibility and branding at one of the most beloved and highly attended outdoor attractions in Rhode Island. 

Mobile Marketing Opportunities

We welcome mobile marketing tours all year long.  Our property covers over 40 acres, with ample space for any dimension of display.  And with a yearly attendance of over 650,000 – with some weekends attracting upwards of 15,000 people – the Zoo is the perfect place to sample your product, launch a new brand, or get your product or service into the hands and heads of consumers.